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I often get asked by friends what it’s like to be a website developer. Many of them believe it involves going to work, sitting at a computer and browsing the internet. Not quite. Let me take you through what my day of being a developer at Digicon involves.

When working on web projects, the terms usable and usability are mentioned all the time. Usability is about making sites easy and efficient to use. However, these are words that are used to target average users, not users with disabilities. This is where accessibility comes in to play.

The technology industry has to take the proverbial cake for being innovators in one area that is unmatched by most others. That is, the proliferation of buzzwords used to describe new features and emerging trends in a marketplace that morphs constantly. One such word, that can directly affect how your business operates online, is personalisation.

What could you do, if your website could change its message based on customer information?  What’s the business benefit here vs. technical possibilities? Good questions…