Making good use of online video in the Web 2.0 era is a must for business owners of professional service firms.
But what should be a firm’s online video marketing priorities?
Indeed, why video Marketing?
Video marketing services can be fraught, what should be the focus?
Over the last 2 years the growth in the use of video has become so great that its become the format of choice for many people needing information.
Online videos used on and off page are superb marketing tools for professionals because they genuinely help to build rapport that slowly builds into trust from which assignments flow. The use of online videos allows business owners to convey many different types of messages in fresh, imaginative, interesting and valuable ways Videos can be in used in many formats, supported with accompanying written documents that provide further insights, value and even links to other videos, websites or downloadable documents; as such their flexibility is enormous.
But exactly why should you be considering using video?
If we accept that few people will commit to a serious contract with a professional if, there is no relationship or any degree of trust already in place, then its really important to be building trust ahead of people needing to buy your services; Its here that online video really comes to the fore.
The buying of a professional service is not just an intellectual exercise but more of an emotional process based on people genuinely appreciating that you not only know you’re ‘stuff’ but that you’re dependable, trustworthy knowledgeable and likeable.
In this context videos are excellent tools that can be used not only to introduce your services but more importantly to start the all important relationship building process where they come to actually know you as, dependable, trustworthy knowledgeable and likeable.
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