Digicon is pleased to announce the addition of Online Strategy Consultant Louisa Dahl to our team. Louisa has over eight years’ experience in the marketing industry and writes for her website Online Marketing Stuff, where she provides commentary and links to resources for people who need help in better understanding and leveraging the internet for marketing purposes.
Louisa has a proven understanding of the versatility offered by a modern website, far beyond the static, information-based page model of years passed. Interactivity between customer and client is constantly on the rise, as more businesses realise the value of the internet is not primarily as an advertising medium; instead, value lies in its ability to encourage and maintain meaningful dialogues with their user base.
The importance for each business to possess a solid online marketing strategy has never been greater. Several factors must be considered if a website is to attain its goal – most importantly, the initial specification of the goal itself. Online marketing consultants intuitively understand these factors, which is why we’re proud to welcome Louisa to the Digicon team.