QT Mutual BankSitecore
Digicon was approached by Queensland Teachers' Credit Union, now QT Mutual Bank as Brisbane's preferred Sitecore partner to develop a new site as part of their rebranding campaign.
When Queensland Teachers Mutual Bank were re-branding to QTMB, they needed to rebuild their old corporate site in a modern CMS with a dedicated mobile presence to align with their new branding.
Key outcomes specified in the project strategy were based on QTMB’s strategic objectives and were broadly categorised as follows:
- To deliver a Sitecore site for the new QTMB brand, leaving unique access for staff to modify areas normally locked off.
- To deliver a dedicated mobile site for smart phones.
Very tight timeframes (6 weeks from start to finish)
The need for a dedicated mobile presence
Sitecore was selected as the enterprise CMS of choice for QTMB and Digicon was selected as an authorized developer. The QTMB site features jQuery driven marketing messages, custom loan application forms, work flow and a unique, usable yet backwards compatible user interface.
Key criteria for selecting Sitecore
The rationale for selecting Sitecore was as follows:
Modern and powerful CMS requirements
The ability to host multiple future sites in the same platform
The desire to move towards implementing Sitecore's Customer Engagement Platform (see SRFI case study) - this gives many powerful marketing capabilities, including personalisation.