Email Marketing and Newsletters

Electronic Direct Marketing

Email Marketing and Newsletters

It doesn't matter whether your client database consists of 200 or 20,000, the situation is the same.

You've decided that your business has ideas worth spreading.
You've decided that email marketing is the best method to reach your target market.
You've decided that your message is important enough to write.

Is your message important enough to be delivered to your clients?
Is your message important enough to be read by your clients?
Is your message important enough to receive in-depth tracking regarding your clients' email behaviour?

Digicon is experienced in dealing with several popular electronic digital marketing (EDM) platforms, as well modular extensions based on the DotNetNuke content management system. There are several aspects to consider before deciding upon which email marketing solution is ideal for your business:

  • mail volume
  • email content - text, html, javascript, video?
  • level of reporting required

Deliverability is a primary concern of legitimate bulk email senders across Australia, and indeed throughout the world. Your marketing efforts will be wasted if your message isn't being delivered to your target audience. Unsolicited bulk email - infamously known as spam - accounts for approximately 85% of all email sent across the world. Why risk being associated with nuisance senders?

Where some EDM platforms may indicate that an email has been 'sent', there's a stark contrast between a sent message and a delivered email. Campaign Master offers each client a unique IP address and dedicated subdomain, which is unique from all other vendors yet crucial for deliverability.

You know that your message is important enough to be delivered, read, and reported on.

Call Digicon today on (07) 3367 2000 to discuss our range of electronic direct marketing options, which range from high-end solutions such as Campaign Master and MassMedia Studios' Traction, to less extensive platforms.


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