Search Engine Marketing (SEM) can be broken into Organic Search Engine Optimisation (SEO) and Pay Per Click (PPC).
Organic Search Engine Optimisation involves a hundreds of issues constantly varying in importance including
- The structure of the site
- Links to and from your site
- Relevance of content to keywords
- Amount of relevant content
- Selected keywords and phrases
- URL normalisation
- Copywriting
- Pagerank
Search engines such as Google now index content such as videos, maps, images, news, Twitter posts and documents in their standard search results. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimised for the purpose of search engine exposure.
Pay per Click is where you choose the keywords you want to be found for and what you are willing to pay for them. The cost varies with the number of keywords you want to be found for, how competitive the market is for those words and how relevant your landing pages are.
There is a lot to understand in Search Engine Marketing and for this reason we propose the following process.
- We will present a one hour session using an external SEO consultant to give you an overview of the issues involved so that all parties understand.
- A second meeting will be set up to discuss your specific requirements and objectives. This will give you a clear understanding of what is involved and provide an indication of the costs.
- Then we will allow the consultant spend 4 hours looking into your requirements based on that meeting.
- We will set up another meeting to present a detailed proposal and plans based on the specific requirements for discussion and then agree to a direction.
Digicon can help your business gain maximum search engine exposure through organic search engine optimisation, keyword selection, copywriting and PayPerClick advertising. Contact us on (07) 3367 2000 for more information.
Search Engine Marketing (SEM) can be broken into Organic Search Engine Optimisation (SEO) and Pay Per Click (PPC).
Organic Search Engine Optimisation involves a hundreds of issues constantly varying in importance including
- The structure of the site
- Links to and from your site
- Relevance of content to keywords
- Amount of relevant content
- Selected keywords and phrases
- URL normalisation
- Copywriting
- Pagerank
Search engines such as Google now index content such as videos, maps, images, news, Twitter posts and documents in their standard search results. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimised for the purpose of search engine exposure.
Pay per Click is where you choose the keywords you want to be found for and what you are willing to pay for them. The cost varies with the number of keywords you want to be found for, how competitive the market is for those words and how relevant your landing pages are.
There is a lot to understand in Search Engine Marketing and for this reason we propose the following process.
- We will present a one hour session using an external SEO consultant to give you an overview of the issues involved so that all parties understand.
- A second meeting will be set up to discuss your specific requirements and objectives. This will give you a clear understanding of what is involved and provide an indication of the costs.
- Then we will allow the consultant spend 4 hours looking into your requirements based on that meeting.
- We will set up another meeting to present a detailed proposal and plans based on the specific requirements for discussion and then agree to a direction.
Digicon can help your business gain maximum search engine exposure through organic search engine optimisation, keyword selection, copywriting and PayPerClick advertising. Contact us on (07) 3367 2000 for more information.