Master these Instagram hacks and start posting like a pro. Table of contents General Instagram hacks Instagram hacks for photo and video sharing Instagram Story hacks Instagram bio and profile hacks Instagram hashtag hacks Instagram direct messaging hacks Bonus: Download a free checklist that reveals the exact...
Understanding your audience is the key to success on social media. And the best way to do that is to understand some basic principles of psychology. At Hootsuite, we’ve long known the importance of social media psychology to making content...
Social media acronyms are the airport codes of the Internet. You need to know them to get where you’re going, and you usually have to pick them up on the fly. We’ve all experienced that awkward moment when we have...
To pull off an effective influencer marketing campaign you need to work with the right social media influencers. This guide will show you how to do both those things. But before we get to influencer marketing how-tos, tips, and tools, let’s...
Are you using the right Instagram analytics tools? If your answer is “Um, maybe?” you’re not alone. Analytics provide the information you need to set actionable social media goals. Meanwhile, measurement is the only way to prove your Instagram ROI. Easier said...
Facebook is cracking down on services that promise to help Instagram users buy themselves a large following on the photo app. The social network said today that it has filed a lawsuit against a New Zealand-based company that operates...
Great YouTube marketing starts with great YouTube descriptions. There are two types of descriptions that every marketer needs to know: A YouTube channel description is the text on your channel’s “About” page. It helps viewers understand what to expect from...
Snapchat appears to have turned the corner after a year of flat or negative user growth thanks to a strong Q1 2019 earnings report. It reached 190 million daily active users, up 2 percent from 186 million in Q4...
Social selling. By now you’ve certainly heard of it, but you may not be entirely sure what it means. Is it the same as social media marketing? (No.) What about social media advertising? (Nope, that’s something else altogether.) Social selling allows salespeople...
Why perform a social media competitive analysis? So you can better understand the organizations you’re going toe-to-toe with. “Keep your friends close but your enemies closer.” Well said, Michael Corleone. Though let’s replace ‘enemies’ with ‘competitors’. Why? Because you can learn from everyone....
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