Amazon’s two-year-old Instagram competitor, Amazon Spark, is no more. Hoping to capitalize on the social shopping trend and tap into the power of online influencers, Amazon in 2017 launched its own take on Instagram with a shoppable feed of stories...
Twitter chats (or Tweet chats) are public conversations organized around a specific topic on Twitter. These moderated discussions take place at a predetermined time, with a predetermined hashtag. They’re a great way to build community around your brand. With more...
What is TikTok in three words? Real short videos. Or, as The Verge put it in a few more words, it’s “the closest thing we have to Vine,” the former video-sharing app owned by Twitter. According to TechCrunch, TikTok is “the...
This week, Facebook invited a small group of journalists — which didn’t include TechCrunch — to look at the “war room” it has set up in Dublin, Ireland, to help monitor its products for election-related content that violates its...
Using Google Ads (formerly known as Google Adwords) might be the most profitable decision you make for your business. This is not an exaggeration. Google owns nearly 75% of search engine market share. People turn to the platform to search...
Want to rock out together even when you’re apart? Spotify has prototyped an unreleased feature called “Social Listening” that lets multiple people add songs to a queue they can all listen to. You just all scan one friend’s QR-style...
IGTV (Instagram TV) is a long-form vertical video channel that is accessible from Instagram and as a standalone app. It launched in June 2018. IGTV videos are designed to be longer than Instagram Stories. Regular users can make videos up...
Are you using the right Instagram analytics tools? If your answer is “Um, maybe?” you’re not alone. Analytics provide the information you need to set actionable social media goals. Meanwhile, measurement is the only way to prove your Instagram ROI. Easier said...
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