Why is there no app where you can follow party animals, concert snobs or conference butterflies for their curated suggestions of events? That’s the next phase of social calendar app IRL that’s launching today on iOS to help you...
As Facebook explores ways to generate revenue from WhatsApp, the company is now turning to a startup that already has a lead. The social juggernaut said today it has invested in social-commerce startup Meesho in what is the first...
Facebook obtained personal and sensitive device data on about 187,000 users of its now-defunct Research app, which Apple banned earlier this year after the app violated its rules. The social media giant said in a letter to Sen. Richard Blumenthal’s...
Facebook today is expanding its set of features focused on blood donations. The company since 2017 has been working with blood donation centers worldwide who have been able to use the platform to reach potential donors and then reach...
What does a gaming company do after raising $1.25 billion? Acquisitions seem like a pretty good place to start. Epic Games — of Unreal Engine and the ridiculously successful Fortnite phenomenon — has just picked up Houseparty. The social video...
For marketers, it’s important to understand apparent shifts in social behavior. After all, if you base your marketing strategy on incorrect assumptions, you’ll have a hard time meeting your goals. Unfortunately, the headlines don’t always get it right when...
Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue. More than two billion people use Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a trove of information about...
Meet Yubo, a French startup that wants to make social networks a bit more… social. Yubo is an app designed for teenagers, and it’s all about meeting people, making new friends and belonging to a community. The app has quietly...
Almost 80 percent of 18- to 24-year-olds are now on Snapchat. Most log on daily, which makes mastering the platform a must for many marketers. Hosting a Snapchat takeover is a great place to start. A Snapchat account takeover is...
Facebook Blueprint is an e-learning platform that offers free, self-paced courses on Facebook and Instagram advertising. Since its launch in 2015, more than two million people have enrolled in at least one of the 75 online courses available. In the...
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