Why perform a social media competitive analysis? So you can better understand the organizations you’re going toe-to-toe with. “Keep your friends close but your enemies closer.” Well said, Michael Corleone. Though let’s replace ‘enemies’ with ‘competitors’. Why? Because you can learn from everyone....
Are you using the right Instagram analytics tools? If your answer is “Um, maybe?” you’re not alone. Analytics provide the information you need to set actionable social media goals. Meanwhile, measurement is the only way to prove your Instagram ROI. Easier said...
You might think it’s redundant with Instagram Stories, or just don’t want to see high school friends’ boring lives, but ephemeral Snapchat-style Stories now have 500 million daily users across Facebook and Messenger. WhatsApp’s Stories feature Status has 500...
Facebook is cracking down on its live streaming service after it was used to broadcast the shocking mass shootings that left 50 dead at two Christchurch mosques in New Zealand in March. The social network said today that it is...
This week, Facebook invited a small group of journalists — which didn’t include TechCrunch — to look at the “war room” it has set up in Dublin, Ireland, to help monitor its products for election-related content that violates its...
Twitter has taken a pair of shears to its user rules, shaving almost 2,000 words off of its T&Cs — with the stated aim of making it clearer for users what is not acceptable behaviour on its platform. It says...
A UK parliamentary committee has published new evidence fleshing out how membership data was passed from UKIP, a pro-Brexit political party, to Leave.EU, a Brexit supporting campaign active in the 2016 EU referendum — via the disgraced and now...
Indonesia is the latest nation to hit the hammer on social media after the government restricted the use of WhatsApp and Instagram following deadly riots yesterday. Numerous Indonesia-based users are today reporting difficulties sending multimedia messages via WhatsApp, which is...
Almost 80 percent of 18- to 24-year-olds are now on Snapchat. Most log on daily, which makes mastering the platform a must for many marketers. Hosting a Snapchat takeover is a great place to start. A Snapchat account takeover is...
Chinese tech giant Alibaba is doubling down on India’s burgeoning video market, looking to fight back local rival ByteDance, Google and Disney to gain its foothold in the nation. The company said today that it is pumping $100 million...
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