Instagram isn’t just pretty pictures. It now also harbors bullying, misinformation and controversial self-expression content. So today Instagram is announcing a bevvy of safety updates to protect users and give them more of a voice. Most significantly, Instagram will...
What is TikTok in three words? Real short videos.
Or, as The Verge put it in a few more words, it’s “the closest thing we have to Vine,” the former video-sharing app owned by Twitter.
According to TechCrunch, TikTok is “the...
It might seem harder to learn how to create a YouTube channel than it is to get started with some of the other social networks. But it doesn’t have to be.
Plus, YouTube is the most popular social platform among...
Social share of voice measures brand exposure based on social media conversation. It’s usually measured as a percentage of total mentions within an industry or among a defined group of competitors.
It’s what’s determined when social listening meets competitive analysis.
When...
Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life.
This comprehensive guide will show you how to get the platform up and running and working for your business...
Twitter chats (or Tweet chats) are public conversations organized around a specific topic on Twitter. These moderated discussions take place at a predetermined time, with a predetermined hashtag. They’re a great way to build community around your brand.
With more...
With the look of someone betrayed, Facebook’s CEO has fired back at co-founder Chris Hughes and his brutal NYT op-ed calling for regulators to split up Facebook, Instagram, and WhatsApp. “When I read what he wrote, my main reaction...
Facebook Blueprint is an e-learning platform that offers free, self-paced courses on Facebook and Instagram advertising.
Since its launch in 2015, more than two million people have enrolled in at least one of the 75 online courses available. In the...
Are you using the right Instagram analytics tools?
If your answer is “Um, maybe?” you’re not alone.
Analytics provide the information you need to set actionable social media goals. Meanwhile, measurement is the only way to prove your Instagram ROI.
Easier said...
Ignoring calls that it’s creepy, Facebook is forging onward with its Portal smart display. Today Facebook quietly launched iOS and Android Portal apps that let owners show off photos on the screen without sharing them to the social network,...
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