A successful Facebook Messenger ad is only an ad until it becomes a conversation. Using Messenger ads means your brand is ready to shift your relationship with every person who sees them. From general to personal, from public to private. And...
After a series of tweets that made it seem as if YouTube was contradicting its own anti-harassment policies, the video platform published a blog post in an attempt to clarify its stance. But even though the post is supposed...
It might seem harder to learn how to create a YouTube channel than it is to get started with some of the other social networks. But it doesn’t have to be. Plus, YouTube is the most popular social platform among...
LinkedIn Showcase Pages are a smart place to highlight a special side of your brand—especially if it’s business related. More than 90% of professionals rank LinkedIn as their platform of choice for professionally relevant content. Your LinkedIn Showcase Page appears...
The big social networks and video games have failed to prioritize user well-being over their own growth. As a result, society is losing the battle against bullying, predators, hate speech, misinformation and scammers. Typically when a whole class of...
You’ve probably seen #TBT or “Throwback Thursday” before. Maybe it was an embarrassing yearbook photo from a high school friend. Maybe it was a an Instagram post from your mom of that vacation you took last year. Maybe it was even just...
How much of an obligation should social media platforms be under to hunt down illegal content? An influential advisor to Europe’s top court has taken the view that social media platforms like Facebook can be required to seek out and...
At times, existing and thriving in the world of social media can feel like a great big hamster wheel. Thankfully, I’ve compiled a massive trunk load of social media automation tools that will make your life wildly easier. Here shortly, we...
Great YouTube marketing starts with great YouTube descriptions. There are two types of descriptions that every marketer needs to know: A YouTube channel description is the text on your channel’s “About” page. It helps viewers understand what to expect from...
Twitter has suspended a large number of Chinese-language user accounts, including those belonging to critics of China’s government. It seems like a particularly ill-timed move, occurring just days before thirtieth anniversary of the Tiananmen Square massacre on June 4. “A...
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