This week professor David Carroll, whose dogged search for answers to how his personal data was misused plays a focal role in The Great Hack: Netflix’s documentary tackling the Facebook-Cambridge Analytica data scandal, quipped that perhaps a follow up...
Published May 26, 2019 Are you considering where to invest your marketing budget this year? Want to know how your content strategy measures up against other brands? The team from Zazzle Media share the stats you need to know from their...
Being a customer these days means that you have a wide variety of service channels to choose from. No longer are you stuck with only an automated phone system. There are self-service knowledge bases, AI-powered chatbots and messaging services...
If you’re responsible for your brand’s social presence, you have a lot of explaining to do. Because your business’ ability to build a following and convert customers means answering questions backed up by data. For example, which social network deserves the...
Meet Yubo, a French startup that wants to make social networks a bit more… social. Yubo is an app designed for teenagers, and it’s all about meeting people, making new friends and belonging to a community. The app has quietly...
For marketers, it’s important to understand apparent shifts in social behavior. After all, if you base your marketing strategy on incorrect assumptions, you’ll have a hard time meeting your goals. Unfortunately, the headlines don’t always get it right when...
Social selling. By now you’ve certainly heard of it, but you may not be entirely sure what it means. Is it the same as social media marketing? (No.) What about social media advertising? (Nope, that’s something else altogether.) Social selling allows salespeople...
Video, and vloggers, reign supreme on social platforms, according to this new report from GlobalWebIndex. To glean more insight into the digital media consumption habits of social platform users, GlobalWebIndex conducted a survey of more than 130,000 internet users, aged...
A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. If you’ve started researched on...
As part of its ongoing effort to make Stories a bigger part of the Facebook experience, The Social Network is working on a new layout for the Facebook Stories composer, which places more options within immediate, tappable reach. As you...
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