Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has...
Social media acronyms are the airport codes of the Internet. You need to know them to get where you’re going, and you usually have to pick them up on the fly.
We’ve all experienced that awkward moment when we have...
Leveraging Instagram ads for your brand is a no-brainer.
Not only do more than one billion people use Instagram every month, but engagement numbers for the app are higher than both Facebook and Twitter.
That’s why we want to walk you...
Even though this feature was straight-up copied from Snapchat, it has quickly become one of the easiest and quickest ways to do visual content marketing, tell a compelling story, and boost engagement with followers.
Currently, Stories are being used by...
If you’re on social media in 2019, you need to know how to make a GIF. GIFs are helpful for creating eye-catching ads, or connecting with your followers through moments from pop culture.
Think of GIFs as the midpoint between...
#instagood #tbt #love #summer #nofilter
Chances are you’ve seen your fair share of Instagram hashtags.
That said, is your brand making the most of them?
Hashtags might not seem like much of a priority on the surface, but they remain one of...
Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers.
Competition.
It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition...
Facebook is cracking down on its live streaming service after it was used to broadcast the shocking mass shootings that left 50 dead at two Christchurch mosques in New Zealand in March. The social network said today that it is...
Using Google Ads (formerly known as Google Adwords) might be the most profitable decision you make for your business.
This is not an exaggeration. Google owns nearly 75% of search engine market share. People turn to the platform to search...
A social media policy is a crucial tool for any organization that uses social media.
In fact, it’s a crucial tool even if your organization doesn’t use social media. Because your employees almost certainly do: 72% of Americans use at...
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