If you’re on social media in 2019, you need to know how to make a GIF. GIFs are helpful for creating eye-catching ads, or connecting with your followers through moments from pop culture. Think of GIFs as the midpoint between...
Since the launch of its IPO in mid-April, Zoom stock has skyrocketed, up nearly 30% as of Monday’s open. However, as the company’s valuation continues to tick up, analysts and industry pundits are now diving deeper to try to...
Why storyboard your Instagram stories? Since its debut, Instagram Stories has been a place where casual content thrives. But with an audience that’s swelled from 100 million to 500 million daily users in less than three years, a little primp...
Match Group, the company behind Tinder, will soon launch a lightweight version of the dating app to emerging markets where access to data is limited.Plans for Tinder Lite were first announced in Match Group’s earnings call with investors, when...
Choice for consumers compels fair treatment by corporations. When people can easily move to a competitor, it creates a natural market dynamic coercing a business to act right. When we can’t, other regulations just leave us trapped with a...
With the look of someone betrayed, Facebook’s CEO has fired back at co-founder Chris Hughes and his brutal NYT op-ed calling for regulators to split up Facebook, Instagram, and WhatsApp. “When I read what he wrote, my main reaction...
Truecaller, an app that helps users screen strangers and robocallers, will soon allow users in India, its largest market, to borrow up to a few hundred dollars. The crediting option will be the fourth feature the nine-year-old app adds to...
When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “Me at the Zoo,” launched on April 23, 2005, and the first ads followed two years later. By 2010, YouTube was...
On social media, the word “engagement” gets used so often, it’s almost become a (gasp!) buzzword. But while most buzzwords come and go, real engagement is a long-term play. And while many brands think they’re doing it, most really...
Even though this feature was straight-up copied from Snapchat, it has quickly become one of the easiest and quickest ways to do visual content marketing, tell a compelling story, and boost engagement with followers. Currently, Stories are being used by...
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