Snap has another appointment in the apt saga of its ephemeral CFOs. Four months after losing its CFO Tim Stone following a reported “personality clash” between Stone and CEO Evan Spiegel, Snap has promoted its VP of Finance Derek Andersen...
Using Google Ads (formerly known as Google Adwords) might be the most profitable decision you make for your business. This is not an exaggeration. Google owns nearly 75% of search engine market share. People turn to the platform to search...
If you follow me on social media, then you know that I was just at the Hubspot offices in Boston because I’m going to be included in a Hubspot Academy Twitter course which is set to launch in the...
If your Facebook messages, Instagram posts, and Twitter musings have always had an air of royalty about them, then you could be the perfect fit for a new job at Buckingham Palace. The U.K.’s royal family is looking for...
If you’re responsible for your brand’s social presence, you have a lot of explaining to do. Because your business’ ability to build a following and convert customers means answering questions backed up by data. For example, which social network deserves the...
In WeChat-dominated China, there’s no shortage of challengers out there claiming to create an alternative social experience. The latest creation comes from ByteDance, the world’s most valuable startup and the operator behind TikTok, the video app that has consistently...
Published May 19, 2019 No doubt you're aware that video is the best performing digital content type, and that you should, if possible, be looking to add video into your social media marketing strategy. But what types of video content...
It’s almost too sad to think about, especially if you’re a cat or animal lover. Grumpy Cat — super meme of all feline bad attitude — died at the age of seven from complications related to a urinary tract...
It's difficult for Facebook - and indeed, any digital platform - to stay ahead of spammers and those looking to misuse their tools for unintended purposes. This week, a new kind of spam attack came to the fore, with 'sabotage...
Instagram users with multiple accounts can now easily toggle between them in the Instagram app. This feature, which rolled out in early 2017, was long overdue, as users had been asking for a solution to quickly switch between accounts...
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