Social share of voice measures brand exposure based on social media conversation. It’s usually measured as a percentage of total mentions within an industry or among a defined group of competitors.
It’s what’s determined when social listening meets competitive analysis.
When...
If you’re a regular Facebook user, you might have noticed a surge in the number of video ads on the platform. While businesses still use photo ads and carousel ads, they’re growing increasingly fond of the video advertising format....
Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life.
This comprehensive guide will show you how to get the platform up and running and working for your business...
Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has...
Afraid of missing out on the latest photo industry news while you’re out, well, actually taking pictures? Photography News of the Week is all the news you might have missed this week, published on the weekends. Alongside the biggest...
Type the word Leica on a social media network in China, and you won’t be able to share the post, due to a controversial video that has now been removed. The promotional video put together by an ad agency...
On the latest episode of Digital Trends Live, we discuss the top trending tech news, including the most recent Facebook and Instagram data security issues, Amazon’s free ad-supported music service, Ubisoft’s pledge to help rebuild Notre Dame, and...
Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 billion monthly active users. The use of Facebook has evolved through the years so it’s important...
IGTV (Instagram TV) is a long-form vertical video channel that is accessible from Instagram and as a standalone app. It launched in June 2018.
IGTV videos are designed to be longer than Instagram Stories. Regular users can make videos up...
Another day, another Facebook flub.
This time, the company is having to explain how it came to upload the email contacts of 1.5 million users as they signed up to the social networking service.
The collection of contacts was amassed...
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