Social media advertising is a must if you’re looking to reach a new, targeted audience—fast.
Of course it can be scary to move from an organic social strategy to putting real money on the table. So, it’s important to understand...
Instagram
Instagram’s camera is getting an upgrade — but not for taking pictures. During the annual F8 conference on April 30, Instagram shared an upcoming new design for the camera mode. The update brings a Create Mode that allows users...
Retailers arguably have the most to gain from social media marketing.
And despite popular belief, social media isn’t killing retail: it’s simply encouraging the space to evolve.
Recent data from the 2019 Sprout Social Index should serve as a wake-up call...
Almost every time I see a Snapchat or Instagram feature announcement these days, it reminds me of that cloned Spiderman meme.
Ever since Facebook opened the flood gates for replication with Instagram Stories, the two platforms have been engaged in...
Instagram isn’t just pretty pictures. It now also harbors bullying, misinformation and controversial self-expression content. So today Instagram is announcing a bevvy of safety updates to protect users and give them more of a voice. Most significantly, Instagram will...
What is TikTok in three words? Real short videos.
Or, as The Verge put it in a few more words, it’s “the closest thing we have to Vine,” the former video-sharing app owned by Twitter.
According to TechCrunch, TikTok is “the...
Type the word Leica on a social media network in China, and you won’t be able to share the post, due to a controversial video that has now been removed. The promotional video put together by an ad agency...
Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012.
Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. Pinterest users are also doubly...
It might seem harder to learn how to create a YouTube channel than it is to get started with some of the other social networks. But it doesn’t have to be.
Plus, YouTube is the most popular social platform among...
If you’re responsible for your brand’s social presence, you have a lot of explaining to do.
Because your business’ ability to build a following and convert customers means answering questions backed up by data.
For example, which social network deserves the...
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