Are you using the right Instagram analytics tools?
If your answer is “Um, maybe?” you’re not alone.
Analytics provide the information you need to set actionable social media goals. Meanwhile, measurement is the only way to prove your Instagram ROI.
Easier said...
In Facebook’s dreams, it’s a clean and private place. People spend their time having thoughtful discussions in “meaningful” Groups, planning offline meetups with Events, or laughing together in a Facebook Watch party.
In reality, Facebook is a cluttered mess of...
Facebook today released a new SDK that allows mobile app developers to integrate WhatsApp verification into Account Kit for iOS and Android. This will allow developers to build apps where users can opt to receive their verification codes through...
Knowing how to save Instagram videos can help you:
Share helpful content with your users
Increase engagement on Instagram
Interact and collaborate with other users
Plus, you can download adorable puppy videos to watch later.
If that sounds up your alley, we...
Twitter is unveiling a number of new content deals and renewals tonight at its NewFronts event for digital advertisers.
It’s only been two years since Twitter first joined the NewFronts. At the time, coverage suggested that executives saw the company’s...
If free nations demand companies store data locally, it legitimizes that practice for authoritarian nations, which can then steal that data for their own nefarious purposes, according to Facebook CEO Mark Zuckerberg. He laid out the threat in a...
Facebook’s VP of global affairs and communications, Nick Clegg, today said the social network — likely in response to pressure from European officials — is “open” to changing its rules on election advertising for European Union elections that will...
On the one hand, you’ve got Twitter CEO Jack Dorsey lamenting the “like” button’s existence, and threatening to just kill the thing off entirely for incentivizing the wrong kind of behavior. On the other hand, you have twttr —...
Facebook is cracking down on services that promise to help Instagram users buy themselves a large following on the photo app. The social network said today that it has filed a lawsuit against a New Zealand-based company that operates...
Understanding your audience is the key to success on social media. And the best way to do that is to understand some basic principles of psychology.
At Hootsuite, we’ve long known the importance of social media psychology to making content...
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