Chinese tech giant Alibaba is doubling down on India’s burgeoning video market, looking to fight back local rival ByteDance, Google and Disney to gain its foothold in the nation. The company said today that it is pumping $100 million...
As Facebook grapples with the spread of hate speech on its platform, it is introducing changes that limit the spread of messages in two countries where it has come under fire in recent years: Sri Lanka and Myanmar. In a...
Facebook today released a new SDK that allows mobile app developers to integrate WhatsApp verification into Account Kit for iOS and Android. This will allow developers to build apps where users can opt to receive their verification codes through...
Understanding your audience is the key to success on social media. And the best way to do that is to understand some basic principles of psychology. At Hootsuite, we’ve long known the importance of social media psychology to making content...
Facebook Blueprint is an e-learning platform that offers free, self-paced courses on Facebook and Instagram advertising. Since its launch in 2015, more than two million people have enrolled in at least one of the 75 online courses available. In the...
As Facebook explores ways to generate revenue from WhatsApp, the company is now turning to a startup that already has a lead. The social juggernaut said today it has invested in social-commerce startup Meesho in what is the first...
Why storyboard your Instagram stories? Since its debut, Instagram Stories has been a place where casual content thrives. But with an audience that’s swelled from 100 million to 500 million daily users in less than three years, a little primp...
Social selling. By now you’ve certainly heard of it, but you may not be entirely sure what it means. Is it the same as social media marketing? (No.) What about social media advertising? (Nope, that’s something else altogether.) Social selling allows salespeople...
Master these Instagram hacks and start posting like a pro. Table of contents General Instagram hacks Instagram hacks for photo and video sharing Instagram Story hacks Instagram bio and profile hacks Instagram hashtag hacks Instagram direct messaging hacks Bonus: Download a free checklist that reveals the exact...
For marketers, it’s important to understand apparent shifts in social behavior. After all, if you base your marketing strategy on incorrect assumptions, you’ll have a hard time meeting your goals. Unfortunately, the headlines don’t always get it right when...
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