In this guide we’ll show you how to build an employee advocacy program using the power of social media. We’ll also tell you about an employee advocacy platform that makes execution easy. But before we get to the how-to, let’s...
Indonesia is the latest nation to hit the hammer on social media after the government restricted the use of WhatsApp and Instagram following deadly riots yesterday. Numerous Indonesia-based users are today reporting difficulties sending multimedia messages via WhatsApp, which is...
Social media customer service is exactly what it sounds like. You use social media tools to provide online customer service and support. In today’s digital world, people use social to channels to connect with businesses. And they expect businesses to...
Why perform a social media competitive analysis? So you can better understand the organizations you’re going toe-to-toe with. “Keep your friends close but your enemies closer.” Well said, Michael Corleone. Though let’s replace ‘enemies’ with ‘competitors’. Why? Because you can learn from everyone....
Snap has another appointment in the apt saga of its ephemeral CFOs. Four months after losing its CFO Tim Stone following a reported “personality clash” between Stone and CEO Evan Spiegel, Snap has promoted its VP of Finance Derek Andersen...
Using Google Ads (formerly known as Google Adwords) might be the most profitable decision you make for your business. This is not an exaggeration. Google owns nearly 75% of search engine market share. People turn to the platform to search...
In WeChat-dominated China, there’s no shortage of challengers out there claiming to create an alternative social experience. The latest creation comes from ByteDance, the world’s most valuable startup and the operator behind TikTok, the video app that has consistently...
Facebook is updating the News Feed ranking algorithm to incorporate data from surveys about who you say are your closest friends and which links you find most worthwhile. Today Facebook announced it’s trained new classifiers based on patterns linking...
Instagram’s pivot to Stories continues with an overhaul of Explore designed to let users dig deeper into their niche interests. Stories are now eligible to show up in the Explore tab for the first time, giving creators a way...
As Facebook pushes ahead with its strategy to consolidate more of the backend of its various apps on to a single platform, it’s also doing a little simplifying and housekeeping. In the coming month, it will shut down Direct,...
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