Understanding your audience is the key to success on social media. And the best way to do that is to understand some basic principles of psychology.
At Hootsuite, we’ve long known the importance of social media psychology to making content...
IGTV (Instagram TV) is a long-form vertical video channel that is accessible from Instagram and as a standalone app. It launched in June 2018.
IGTV videos are designed to be longer than Instagram Stories. Regular users can make videos up...
Why storyboard your Instagram stories?
Since its debut, Instagram Stories has been a place where casual content thrives. But with an audience that’s swelled from 100 million to 500 million daily users in less than three years, a little primp...
After a series of tweets that made it seem as if YouTube was contradicting its own anti-harassment policies, the video platform published a blog post in an attempt to clarify its stance. But even though the post is supposed...
If your brand is on Instagram, it’s important to keep up with the latest Instagram photo editing trends.
Instagram users post over 95 million photos each day, and spend an average of 32 minutes scrolling through posts and Stories.
With so...
Twitter is finally letting you do more with Retweets. In a small but useful update rolled out today, Twitter will now allow users to add a photo, video or GIF to a Retweet, instead of only text.
The feature is...
Snap has another appointment in the apt saga of its ephemeral CFOs.
Four months after losing its CFO Tim Stone following a reported “personality clash” between Stone and CEO Evan Spiegel, Snap has promoted its VP of Finance Derek Andersen...
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1. Facebook plans June 18 cryptocurrency debut....
In Facebook’s dreams, it’s a clean and private place. People spend their time having thoughtful discussions in “meaningful” Groups, planning offline meetups with Events, or laughing together in a Facebook Watch party.
In reality, Facebook is a cluttered mess of...
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