Twitter is unveiling a number of new content deals and renewals tonight at its NewFronts event for digital advertisers.
It’s only been two years since Twitter first joined the NewFronts. At the time, coverage suggested that executives saw the company’s...
Choice for consumers compels fair treatment by corporations. When people can easily move to a competitor, it creates a natural market dynamic coercing a business to act right. When we can’t, other regulations just leave us trapped with a...
Are you using the right Instagram analytics tools?
If your answer is “Um, maybe?” you’re not alone.
Analytics provide the information you need to set actionable social media goals. Meanwhile, measurement is the only way to prove your Instagram ROI.
Easier said...
Snapchat appears to have turned the corner after a year of flat or negative user growth thanks to a strong Q1 2019 earnings report. It reached 190 million daily active users, up 2 percent from 186 million in Q4...
Instagram isn’t just pretty pictures. It now also harbors bullying, misinformation and controversial self-expression content. So today Instagram is announcing a bevvy of safety updates to protect users and give them more of a voice. Most significantly, Instagram will...
A good URL shortener lets you do two things
Share links that don’t use too many characters
Track performance metrics for those links.
For a while, the number one tool for this was Google’s URL shortener. But alas, all good things must...
No matter how many followers you have, Twitter polls will help you get into their heads. So you can know what they think, what they want, or what they’re doing. Which will help you determine what you should be...
IGTV (Instagram TV) is a long-form vertical video channel that is accessible from Instagram and as a standalone app. It launched in June 2018.
IGTV videos are designed to be longer than Instagram Stories. Regular users can make videos up...
LinkedIn Showcase Pages are a smart place to highlight a special side of your brand—especially if it’s business related. More than 90% of professionals rank LinkedIn as their platform of choice for professionally relevant content.
Your LinkedIn Showcase Page appears...
Understanding your audience is the key to success on social media. And the best way to do that is to understand some basic principles of psychology.
At Hootsuite, we’ve long known the importance of social media psychology to making content...
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